How to find a good tattoo shop

So… you’ve been thinking it over for weeks now and you’ve decided you’re finally going to take the plunge… gather up your ten closest friends and go get a tattoo. With your cash in hand, and a vague idea of what you want, you open up the yellow pages to find your friendly neighborhood tattoo artist. Much to your surprise, you find not just one or two, but 10 or more shops listed. What now? With